On October 1 and 2, 2011…United Way is having a special weekend event, a Health Weekend. Walking, running, biking, and all kinds of activities, vendors, a Zumba contest, street dance, food, and a lot of fun. We need a name for the weekend. Something that will fit with Live United….Live Healthy, etc……submit some names and the winner will get credit for creativity.
www.norcalunitedway.org
ronlargent@norcalunitedway.org
Sunday, April 24, 2011
Wednesday, April 20, 2011
United Way Health Day in Redding, CA
United Way Health Day in Redding, CA October 1 and 2, 2011
Posted on April 19, 2011 by Ron Largent
Today the Shasta Board approved the major United Way event for the year…Health Weekend in Redding on October 1 and 2, 2011. This is going to be a community wide event featuring everything about health, from food to fun to exercise to personal health care….culminating in the largest Zumba Class ever. We will go for a world record in Zumba. Spread the word, and stay tuned. Should be a great weekend for kids, adults, seniors, men, women..and all others!
Walking, Running, Biking, Dancing, Vendors, Exhibitions, Food, and Zumba!
Posted on April 19, 2011 by Ron Largent
Today the Shasta Board approved the major United Way event for the year…Health Weekend in Redding on October 1 and 2, 2011. This is going to be a community wide event featuring everything about health, from food to fun to exercise to personal health care….culminating in the largest Zumba Class ever. We will go for a world record in Zumba. Spread the word, and stay tuned. Should be a great weekend for kids, adults, seniors, men, women..and all others!
Walking, Running, Biking, Dancing, Vendors, Exhibitions, Food, and Zumba!
Thursday, April 14, 2011
Some Advice for us "Older Folks"
Some Advice for us “older folks”
My friend, and at times almost a mentor, Lou Tice…sent me this a few days ago. It is so good, and so true, as I see as I work with some of our agencies who work with Seniors.
If you’re interested in living to a ripe old age, I have some information about aging and attitude that may surprise you.
Several studies of people who are older, who have lived far beyond the norm in the United States, indicate that attitude seems to play an important role. I’m not saying that there is anything like a “longevity personality.” Living to the ripe old age of 100 seems to happen to selfish, cantankerous people as often as it does to those who are quiet and kind. But there does seem to be a common thread, and it is a sense of self-sufficiency.
The oldest of our senior citizens all seem to have a strong attachment to freedom and independence. They tend to dislike and avoid constraints and they value their autonomy highly. What’s more, most of these old-timers are also people who enjoy life. They have a high degree of realistic optimism, a definite sense of humor, and they respond to simple pleasures, seeing beauty where others only see ugliness. They are also extremely adaptable and resilient. Most of them had been hit hard by the Great Depression, but they recovered to build new futures. And while many of them cherished childhood memories, all of them preferred living in the present with its many changes.
In a nutshell, these studies found that attitude seemed to outweigh physical characteristics and what these folks thought and felt was more important than what they ate or how long their parents had lived.
So if you want to live a long, happy life, consider keeping track of your attitude as well as counting your calories and cholesterol.
Lou Tice
The Pacific Institute
www.thepacificinstitute.com
My friend, and at times almost a mentor, Lou Tice…sent me this a few days ago. It is so good, and so true, as I see as I work with some of our agencies who work with Seniors.
If you’re interested in living to a ripe old age, I have some information about aging and attitude that may surprise you.
Several studies of people who are older, who have lived far beyond the norm in the United States, indicate that attitude seems to play an important role. I’m not saying that there is anything like a “longevity personality.” Living to the ripe old age of 100 seems to happen to selfish, cantankerous people as often as it does to those who are quiet and kind. But there does seem to be a common thread, and it is a sense of self-sufficiency.
The oldest of our senior citizens all seem to have a strong attachment to freedom and independence. They tend to dislike and avoid constraints and they value their autonomy highly. What’s more, most of these old-timers are also people who enjoy life. They have a high degree of realistic optimism, a definite sense of humor, and they respond to simple pleasures, seeing beauty where others only see ugliness. They are also extremely adaptable and resilient. Most of them had been hit hard by the Great Depression, but they recovered to build new futures. And while many of them cherished childhood memories, all of them preferred living in the present with its many changes.
In a nutshell, these studies found that attitude seemed to outweigh physical characteristics and what these folks thought and felt was more important than what they ate or how long their parents had lived.
So if you want to live a long, happy life, consider keeping track of your attitude as well as counting your calories and cholesterol.
Lou Tice
The Pacific Institute
www.thepacificinstitute.com
Friday, April 8, 2011
Kool April Nites in Redding, CA
Kool April Nites is Here…Join In!
Posted on April 8, 2011 by Ron Largent
The Greater Palo Cedro Area Chamber of Commerce will once again bring beautiful classic cars to the east valley from 3:00 to 7:00 p.m., Monday, April 11, 2011, for the 11th Annual Show n’ Shine located at Allen & Dahl Funeral Chapel parking lot on Deschutes Road in Palo Cedro.
Over 30 trophies to be awarded by local businesses including East Valley Times—”Peoples Choice” and Best of Show sponsored by the Chamber.
Great raffle prizes that includes a vintage 1938 replica pedal car.
There is no entry charge for patrons to the event and only $5 for show car entries (first 100 entrants receives a bag filled with items from chamber members). Call 547-4554 for more information or to pre-register your show car call 547-2266. Money collected goes back into the community through several charitable events and programs.
Posted on April 8, 2011 by Ron Largent
The Greater Palo Cedro Area Chamber of Commerce will once again bring beautiful classic cars to the east valley from 3:00 to 7:00 p.m., Monday, April 11, 2011, for the 11th Annual Show n’ Shine located at Allen & Dahl Funeral Chapel parking lot on Deschutes Road in Palo Cedro.
Over 30 trophies to be awarded by local businesses including East Valley Times—”Peoples Choice” and Best of Show sponsored by the Chamber.
Great raffle prizes that includes a vintage 1938 replica pedal car.
There is no entry charge for patrons to the event and only $5 for show car entries (first 100 entrants receives a bag filled with items from chamber members). Call 547-4554 for more information or to pre-register your show car call 547-2266. Money collected goes back into the community through several charitable events and programs.
Thursday, April 7, 2011
United Way Meeting in Sacramento, CA
Yesterday we had the occasion to be in Sacramento to hear two great speakers….one of them Jean Ross on the California Budget Project. She was very articulate, and interesting, and here is her background:
Jean Ross joined the California Budget Project (CBP) as its first executive director in 1995. The CBP is a nonprofit, nonpartisan organization established to promote a better understanding of state fiscal and economic policy issues and their impact on low- and- middle income Californians. Her prior professional experience includes serving as Principal Consultant to the Assembly Revenue and Taxation Committee; Senior Consultant to the Assembly Human Services Committee, where she staffed the California Legislature’s Joint Select Committee on the Changing Family; and Assistant Research Director of the Service Employees International Union in Washington, DC, where she was responsible for coordinating the union’s research on tax, budget, and employment policy issues. Ms. Ross serves on the Board of the Washington, DC-based Institute on Taxation and Economic Policy; the Advisory Board of the Tax Policy Center, a joint project of the Urban Institute and Brookings Institution; the Advisory Committee of California’s Franchise Tax Board; the Technical Advisory Committee of California’s Economic Strategy Panel; and the Board of the California Tax Reform Association. Ms. Ross is a frequent speaker on fiscal and economic policy issues and has published numerous reports and articles. She has authored articles published by the Los Angeles Times, Sacramento Bee, State Tax Notes, San Francisco Chronicle, San Diego Union Tribune, UC Berkeley’s Intergovernmental Studies Press, Cornell University Press, National Academy Press, and other publications. Ms. Ross graduated from the University of California, Santa Cruz and has a master’s degree in City and Regional Planning with a concentration in Regional Economics from the University of California, Berkeley. Ms. Ross was selected as a Senior Fellow of the University of California, Los Angeles’ School of Public Policy and Social Research in 2000-01.
An excellent morning for all.
www.ronlargent@norcalunitedway.org
www.norcalunitedway.org
Jean Ross joined the California Budget Project (CBP) as its first executive director in 1995. The CBP is a nonprofit, nonpartisan organization established to promote a better understanding of state fiscal and economic policy issues and their impact on low- and- middle income Californians. Her prior professional experience includes serving as Principal Consultant to the Assembly Revenue and Taxation Committee; Senior Consultant to the Assembly Human Services Committee, where she staffed the California Legislature’s Joint Select Committee on the Changing Family; and Assistant Research Director of the Service Employees International Union in Washington, DC, where she was responsible for coordinating the union’s research on tax, budget, and employment policy issues. Ms. Ross serves on the Board of the Washington, DC-based Institute on Taxation and Economic Policy; the Advisory Board of the Tax Policy Center, a joint project of the Urban Institute and Brookings Institution; the Advisory Committee of California’s Franchise Tax Board; the Technical Advisory Committee of California’s Economic Strategy Panel; and the Board of the California Tax Reform Association. Ms. Ross is a frequent speaker on fiscal and economic policy issues and has published numerous reports and articles. She has authored articles published by the Los Angeles Times, Sacramento Bee, State Tax Notes, San Francisco Chronicle, San Diego Union Tribune, UC Berkeley’s Intergovernmental Studies Press, Cornell University Press, National Academy Press, and other publications. Ms. Ross graduated from the University of California, Santa Cruz and has a master’s degree in City and Regional Planning with a concentration in Regional Economics from the University of California, Berkeley. Ms. Ross was selected as a Senior Fellow of the University of California, Los Angeles’ School of Public Policy and Social Research in 2000-01.
An excellent morning for all.
www.ronlargent@norcalunitedway.org
www.norcalunitedway.org
Tuesday, April 5, 2011
United Way Strategic Outlook
United Way of Northern California
Strategic Outlook
Ron Largent, President and CEO
The United Way of Northern California has a long and distinguished history in Shasta County and Northern California. Established in the 1960's, the United Way, or as it was originally known, the Community Chest, was instrumental in the initial funding and development of many of our well established non-profits in the area, such as the YMCA, Boy and Girl Scouts, and other agencies addressing the basic needs of our communities. Over the years, the agencies receiving United Way assistance has grown to the current list totaling over 50 agencies covering the 9 northern counties of the North State. This year, our goal is to help fund over 90 programs, from senior services like the Golden Umbrella to domestic and child abuse prevention programs located in Redding, Red Bluff, Chico, and Susanville. The future is indeed challenging, as meeting the basic needs in our communities continue to increase. The United Way of Northern California is not only positioned to address this challenge, but is actually expanding its fund raising philosophy to address the changing industrial makeup and workplace environments of the new technology age.
Even though the traditional United Way approach of an Annual Campaign in large private companies and state and federal government offices was most effective along side the prevalent union dues payment by workplace contributions, times have changed. Thus, United Way agencies are now adjusting to all year round company campaigns along with individualized short term fund raising activities and events encouraging employee participation not only in giving money but giving time as a volunteer. In addition, agencies are finding that income sources, such as from various Foundations, are now considering giving funds to community based programs on an individual basis. Some United Way agencies are now funded by grants that are actually enabling more programs addressing basic needs. United Way nationally has been a key player and leader in this changing environment, and we hope to continue this pattern in the North State.
Thus, the United Way of Northern California is looking at many and varied sources of revenue as we grow over the next five years. Traditional campaigns that have been successful and are projected to continue to be successful, such as in the government offices, will continue. Our National Corporate Leadership donors, such as AT&T, the Bank of America, and UPS, will continue as in the past, although there will be a local United Way presence in their local offices. Whereas local businesses have not been a major revenue source, we see this as a new and viable source of funds, and our marketing to small, medium, and large sized local companies is now being implemented. Our approach of meeting with these businesses and determining what they want to do in terms of corporate giving is very effective, for we are making it local, personal, and relevant for employees. In addition, we will continue to develop a program to enable individual donors to support United Way. This program has been very successful nationally, and now we are bringing this opportunity to local individuals that are inclined to give to a non-profit. Estate planning has not been part of United Way fund raising, and it will be. Lastly, a source of revenue for many non-profits are special events, and these functions have benefited United Way over the years. Events now will be connected to our national focus of Education, Income, and Health, and our events will not duplicate events that the agencies we support currently conduct.
Lastly, nationally the United Way, with the motto "Live United", has become the community "organizer" for many of the non-profits in their community. By bringing together many in the non-profit community to collectively address the basic needs, we are seeing great results in problem solving. This is one of our goals, for we will be seen as the organization that can bring together the various non-profits to accomplish more than that organization can accomplish by itself. Our goal is to address the many and growing basic needs, not build an empire; to provide training and educational opportunities that would otherwise not be available; to encourage creative and innovative thinking and planning by non-profits; and to bring together agencies that have similar goals but have not worked together previously to accomplish a common goal of providing services to those in need. The time is right for this approach to non-profit agency management, for we must do more with less in these economic times, especially in the coming five years.
www.norcalunitedway.org
ronlargent@norcalunitedway.org
Strategic Outlook
Ron Largent, President and CEO
The United Way of Northern California has a long and distinguished history in Shasta County and Northern California. Established in the 1960's, the United Way, or as it was originally known, the Community Chest, was instrumental in the initial funding and development of many of our well established non-profits in the area, such as the YMCA, Boy and Girl Scouts, and other agencies addressing the basic needs of our communities. Over the years, the agencies receiving United Way assistance has grown to the current list totaling over 50 agencies covering the 9 northern counties of the North State. This year, our goal is to help fund over 90 programs, from senior services like the Golden Umbrella to domestic and child abuse prevention programs located in Redding, Red Bluff, Chico, and Susanville. The future is indeed challenging, as meeting the basic needs in our communities continue to increase. The United Way of Northern California is not only positioned to address this challenge, but is actually expanding its fund raising philosophy to address the changing industrial makeup and workplace environments of the new technology age.
Even though the traditional United Way approach of an Annual Campaign in large private companies and state and federal government offices was most effective along side the prevalent union dues payment by workplace contributions, times have changed. Thus, United Way agencies are now adjusting to all year round company campaigns along with individualized short term fund raising activities and events encouraging employee participation not only in giving money but giving time as a volunteer. In addition, agencies are finding that income sources, such as from various Foundations, are now considering giving funds to community based programs on an individual basis. Some United Way agencies are now funded by grants that are actually enabling more programs addressing basic needs. United Way nationally has been a key player and leader in this changing environment, and we hope to continue this pattern in the North State.
Thus, the United Way of Northern California is looking at many and varied sources of revenue as we grow over the next five years. Traditional campaigns that have been successful and are projected to continue to be successful, such as in the government offices, will continue. Our National Corporate Leadership donors, such as AT&T, the Bank of America, and UPS, will continue as in the past, although there will be a local United Way presence in their local offices. Whereas local businesses have not been a major revenue source, we see this as a new and viable source of funds, and our marketing to small, medium, and large sized local companies is now being implemented. Our approach of meeting with these businesses and determining what they want to do in terms of corporate giving is very effective, for we are making it local, personal, and relevant for employees. In addition, we will continue to develop a program to enable individual donors to support United Way. This program has been very successful nationally, and now we are bringing this opportunity to local individuals that are inclined to give to a non-profit. Estate planning has not been part of United Way fund raising, and it will be. Lastly, a source of revenue for many non-profits are special events, and these functions have benefited United Way over the years. Events now will be connected to our national focus of Education, Income, and Health, and our events will not duplicate events that the agencies we support currently conduct.
Lastly, nationally the United Way, with the motto "Live United", has become the community "organizer" for many of the non-profits in their community. By bringing together many in the non-profit community to collectively address the basic needs, we are seeing great results in problem solving. This is one of our goals, for we will be seen as the organization that can bring together the various non-profits to accomplish more than that organization can accomplish by itself. Our goal is to address the many and growing basic needs, not build an empire; to provide training and educational opportunities that would otherwise not be available; to encourage creative and innovative thinking and planning by non-profits; and to bring together agencies that have similar goals but have not worked together previously to accomplish a common goal of providing services to those in need. The time is right for this approach to non-profit agency management, for we must do more with less in these economic times, especially in the coming five years.
www.norcalunitedway.org
ronlargent@norcalunitedway.org
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